The latest affiliate marketing trends and acquisition strategies at SBC Summit Barcelona 2022

Affiliate, media and marketing professionals will gather in the dedicated zone at SBC Summit Barcelona 2022 to discuss the latest strategies, trends and regulatory challenges in affiliate marketing.

The exhibition floor at the Summit, which takes place at Fira Barcelona Montjuïc on 20-22 September, will feature major companies such as Bet365, CasinoGuru News, Ebet, Kaizen Gaming, Melbet, Videoslots and XL Media, among many others. 

The visitors can expect to engage with operator affiliate teams, affiliates, digital marketing specialists, and leading industry publications.

The ‘Affiliate, Marketing and Media Zone’ also has its own stage and dedicated conference agenda, which will examine key issues including; affiliate licensing, player acquisition, the role of affiliates in emerging markets, and the opportunities and challenges of affiliate marketing.

Rob Painter (CMO Consultant, Oddschecker), Jonathan Edelshaim (CEO, Natural Intelligence), Simon Pilkington (CEO, KaFe Rocks), and Peter Gunni (CCO, Traffic Lab) will discuss how tier-1 affiliates broaden their business portfolios by diving into issues around safer gambling, media compliance and customer disputes, and reflect on the regulatory guarantees they require to expand their business services.

Priscila Pio (Head of Sales, BetanDeal), Marcos Oliveira (COO and CCO, Clever Advertising Group), Lee Gwilliam (VP Commercial, Group) and many others will focus on the role of affiliates as trusted emerging markets entry points. 

The conference on September 22 will be completely focused on marketing and media. Asbjørn Bieling-Hansen (Director of Paid Marketing, GiG Media), Chris Harrison (Senior Industry Head, Google), Sirp de Wit (CEO, Inovatiq), Christine Debono (Marketing Director, Videoslots) and Dmitry Belianin (CCO, Parimatch) will discuss ‘Industry regulation and its influence on performance marketing.’ 

The panelists will focus on the effect of local regulations across Europe, the US, Latin America and Canada on performance marketing efforts and the struggles when dealing with platforms such as Google, Microsoft and Facebook.

Rasmus Sojmark, CEO & Founder of SBC, said: “Affiliate marketing is the backbone of success for many of today’s businesses. Affiliates help operators with their player acquisition efforts, market entry strategies, and resolving disputes.

“The ‘Affiliate, Marketing & Media Zone’ confirms SBC’s commitment to connecting operators with affiliates and media outlets that can help them raise brand awareness and reach a wider audience and to educating affiliates on dealing with challenges.”

SBC Summit Barcelona is taking place between September 20-22. The Early Bird ticket will grant you access to SBC’s biggest-to-date event with a saving of €145 – the deal expires on 26 August.

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