DAZN Partners with ELEVEN to Expand Interactive Sports to New Markets

DAZN Group announced the acquisition of a sports media company owned by ELEVEN Group. DAZN will become the broadcaster of the top football leagues in Portugal and Belgium, expanding its live sports coverage.

The ELEVEN Group’s activities complement DAZN’s existing positions in Italy, the DACH region and Spain, where the group holds the highest national football broadcast rights.

DAZN is expanding its activities in the sports industry by merging ELEVENsports.com, which broadcasts 40,000 matches a year. ELEVEN plays an important role in FIFA+’s OTT service by supporting the production, distribution and delivery of live games from over 90 FIFA member associations.

Shay Segev, CEO, DAZN Group said: «The acquisition adds scale to our business. It is a big step forward in our mission. 

DAZN has invested in building a revolutionary digital sports platform, where fans can enjoy the full range of interactive sports entertainment. We are looking forward to expanding these capabilities to new markets as well as leveraging ELEVEN’s capabilities in DAZN».

Marc Watson, CEO Eleven Group, added: «We see DAZN as the future of digital sports broadcasting and the ideal home for ELEVEN. 

Sport is global entertainment and joining with DAZN will be transformative, allowing us to access greater economies of scale and a global platform for our talented team. We couldn’t be more excited about this deal, and I’m really looking forward to working with Shay and the team at DAZN».

In addition, six women’s content federations will join the DAZN portfolio, including the UEFA Women’s Champions League, the Spanish F-League, the English Women’s Super League, English Women’s Cup, and the Japanese WE League.
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