Betsoft Gaming enters the Romanian market with 888

Betsoft Gaming has secured another step in its European expansion plans and has announced the launch of its slot gaming titles into the Romanian market with 888casino.

The agreement builds on a previous contract signed with 888 Holdings in 2021, expanding the content supplier’s presence into Romania, as well as activity in Italy, Spain, and Sweden.

Betsoft is targeting the integration of its titles across ‘key regulated’ European markets via its two-year-long partnership with 888, which operates both sports betting and casino businesses in Romania.

Anastasia Bauer, Head of Account Management, Betsoft Gaming, said: ‘We have been delighted with the smooth integration of our award-winning games across the 888 sites. 

“Romania is an exciting growth market for us and one where we are already well-known, so we are looking forward to a very successful launch with 888.”

Titles covered as part of the expanded agreement include Primal Hunt, Stacked, Take the Bank, and Book of Darkness, made available to players in Romania. 

Additionally, the partners intend to utilize welcome bonuses and prizes. 

As well as operating both its sportsbook and casino businesses in Romania, 888 has also targeted increased exposure in the country via a deal with Dinamo Bucharest FC.

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