SBC Summit Barcelona sets a new attendance record

The 2022 edition of the SBC Summit Barcelona exhibition and conference, which was held on 20-22 September, took everyone by storm.

Apart from setting a new record for the organizer with about 6,000 delegates in attendance over the course of three days, an overwhelming number of delegates (92.6%) said they were very likely to recommend SBC Summit Barcelona to colleagues and friends.  

The biggest-to-date SBC event featured a 200-booth exhibition, two days of high-level conference content with nearly 400 speakers, and a busy program of evening networking parties. 

Rasmus Sojmark, CEO & Founder of SBC said: “I keep receiving overwhelmingly positive feedback and could not be happier with our performance. I would like to thank all our exhibitors, sponsors, speakers and attendees for their support, and I’m thrilled to hear that everyone got what they came for.”

“I would also like to take the time to commend my team for putting together the greatest SBC show ever. And it will only get better.”

Survey respondents emphasized that “the organization was great and everything was smooth, despite being much busier than previous years.” 

The respondents found that the event featured “a significant number of high-quality attendees”, with the exhibition floor felt “very intense and fruitful,” while the speakers were “inspiring and entertaining.”

Remarkably, the Casino & iGaming Zone was the most-visited among the five zones (34.6%), followed by the Sports Betting Zone (27.6%). The newly-introduced Emerging tech, Blockchain, and Metaverse panel was featured prominently as the zone that “caught people’s attention,” proving that the industry is displaying huge interest in innovation and is willing to explore the potential of the emerging technologies.

The attendees particularly enjoyed listening to insights from this year’s keynote speakers Shay Segev (CEO, DAZN Group), Molly Bloom (entrepreneur, author and legendary organizer of high-stakes VIP poker games featuring Hollywood A-listers), Carsten Koerl (CEO and Founder of Sportradar) and Matthew Ball (metaverse trailblazer, pioneering tech authority and bestselling author of ‘The Metaverse: And How it Will Revolutionise Everything’).  

Ivana Flynn, SEO Director, ComeOn Group, mentioned: “SBC delivered more than promised. Big and exciting expo in combination with educational panels and presentations brought the already close iGaming community even closer. Meeting partners and suppliers in person is a game changer and SBC created a nice, relaxed yet professional atmosphere to do just that. SBC is a must-attend event for everyone who wants to know, enter, grow and succeed in iGaming.”

Additionally, SBC Summit Barcelona saw six start-ups competing for the grand prize valued at €50,000 during the SBC First Pitch competition. Kero Sports were the crowned winners, while Paradox took home the runner-up title.

The SBC Awards at the Majestic Palau National recognised the achievements of thriving operators, affiliates, and suppliers from all the major disciplines. Over 800 guests gathered to celebrate the winners in the 45 featured categories during a lavish ceremony. 

Following the massive success, SBC Summit Barcelona will return to the Fira Barcelona Montjuïc on September 19-21, 2023. 

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