Parimatch has signed a global partnership with gaming organization 00Nation to strengthen its relationship with esports and esports betting.
The collaboration between the two companies began earlier this month, and the agreement covers exclusive rights to the 00Nation brand.
Parimatch plans to partner with 00Nation to launch a series of community empowerment marketing events to maintain and expand its presence in global esports.
Stepan Shulga, Head of Esports at Parimatch Tech, said: «We welcome 00Nation to the roster of worldwide Parimatch partners.
This collaboration will help strengthen our ties with the international esports community and provide users with the best of both betting and esports worlds.
Parimatch and 00Nation share an incredible fighting spirit, which I am sure will become the base of many cool activities throughout the collaboration».
Brazilian CS:GO figure Marcelo «Coldzera» David and Epitasio «TACO» de Melo, who has also been with Parimatch for over 18 months, are working with 00Nation in the region.
In addition to esports, the company has also signed traditional athletes such as Liverpool’s Arthur Melo and is planning a full expansion into the region with the support of Parimatch.
Based in Cyprus and Ukraine, Parimatch recently added Newcastle United as its fourth partner in the Premier League.
«Parimatch has supported esports for many years, one of the biggest and fastest-growing industries in the world.
We are looking forward to this collaboration and hope it will help us to become an even larger part of the esports community, fuelling our growth and success together with the esports lovers», – said Ricardo Sinigaglia, Head of Americas at 00Nation.
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