Genius Sports Limited, which supports the ecosystem that connects sports, betting and media, has decided to extend its official partnership with bet365 on a long-term basis.
Genius Sports will provide bet365 with a portfolio of exclusive rights to Premier League, NFL, CFL, AHL and NASCAR official data. Genius Sports, the official media partner of the Mid-American Conference, will also provide bet365 with the first and only official data feed for NCAA sports betting.
In addition, Genius Sports and bet365 will for the first time consider introducing their own innovative line of sports betting products based on Second Spectrum tracking and add-on technology.
Mark Locke, CEO of Genius Sports, said: «Expanding our partnership with bet365, the largest sports betting brand in the world, demonstrates our commitment to delivering the most innovative and compelling products for our customers.
Across thousands of events a year, including top-tier competitions such as the Premier League and NFL, we will provide bet365 with the highest quality content and first-of-its-kind betting experience to power immersive and real-time betting markets for millions of customers worldwide.»
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