Asian Basketball League expands BETER portfolio

BETER, a leading provider of new generation betting content and gaming solutions, has added a new discipline to its sports offering. 

Beter will provide and distribute Asian Basketball League (ABL) events to be held in Bishkek, Kyrgyzstan in cooperation with the National Basketball Federation.

Through the agreement, BETER will be able to provide live coverage, data and odds for 66 basketball games in each ABL tournament. The format of the tournament consists of two round robin stages and a play-off, in which the first four teams compete for first place and the second four for fifth. 

BETER provides high-quality technical and administrative support for the tournament, and each match is broadcast by three cameras with different viewing angles. To ensure the transparency of all activities, the company provides integrity services. These solutions improve the player experience and fuel the fast growing sports betting content sector.

Nikolay Vernidub, Deputy General Manager of BETER Sports, said: «Adding new disciplines to the BETER Sports product is a large part of our business development strategy. We already had a successful partnership with the Asian Basketball League in 2021, and now we are delighted to announce the launch of a new series of tournaments. Basketball is one of the most popular sports in the world and that’s why we decided to add it to our sports portfolio, providing more options for players and increasing their engagement by enhancing the overall betting experience.

It is also important to note, that all the tournaments we provide are held under the BETER Integrity policy – in cooperation with sports federations and associations.»
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