Home News Betting Betsson acquires majority stake in B2B Sportsbook Business

Betsson acquires majority stake in B2B Sportsbook Business

Betsson AB (publ) has acquired an 80% stake in KickerTech Malta Limited from TG Holdings Limited through a subsidiary.

KickerTech owns a business-to-business (B2B) bookmaker. The acquisition supports Betsson’s B2B growth strategy by expanding its customer base and providing additional scalable technology, while also strengthening the existing bookmaker with advanced trading and simulation tools and additional betting features for bettors.

At KickerTech, a team of 50 professionals develop state-of-the-art odds models, trading technologies and betting features. The team is based in Vilnius, Lithuania.

Pontus Lindwall, CEO of Betsson AB, commented: «We continue to grow our sportsbook business around the world and this deal will both strengthen our position as one of the leading B2C sportsbook operators in the market and complement our highly competitive B2B sportsbook proposition. We are acquiring a proven business with a track record of growth in client base, sportsbook turnover and revenue in the past years. The acquisition will contribute sportsbook functionality, tech development capabilities and new B2B clients. I am very pleased to welcome the new team and clients to the Betsson Group.»
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