Bookmaker and PAM provider Atlas-IAC has appointed Eddie Morales as the new head of sales for Latin America. Morales will represent the company’s products and services in his capacity as head of sales at Atlas.
Morales noted: «I’ve always based my business relationships on the ability to add value, and having met with Sergei and enjoyed his articulate enthusiasm around Atlas-IAC, I had to find out more.
Digging down into the platform modular attributes, what I’ve seen is the most sophisticated-yet-intelligible sportsbook I’ve ever encountered on the market.
Working with Atlas, I’ve not only found a string of AI-powered products whose breakthrough tech promises to deliver a genuine step change in sports betting, but also a strong experienced team that are client-focused and eager to tailor their offering to make it work for the operator.»
Morales says Atlas has great automated sales and marketing lawyers, making it easier to sell the final product to potential customers.
He added that the company and RPM Gaming’s advisory partners have an excellent relationship in the industry through risk management and sports betting advice.
Morales previously worked at Soft2bet and BetGamesTV as Director of Sales and Senior Director of B2B Business Development in Latin America.
Sergey Efimenko, CEO of Atlas-IAC, said: «We’re delighted Eddie has joined the Atlas team and will hit the ground running at SBC Summit Latinoamérica.
His extensive experience and contacts in sales and business development are second to none. We feel sure he’ll be a true asset to both Atlas and all our clients, as we bid to deepen our existing influence across Hispanic markets.»
The Atlas post also explains that Morales’ broader mandate is to lead the supplier’s specialized skill set in AI-enabled automated trading and CRM tools in the international region.
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