Enteractive, iGaming’s leader in customer acquisition and retention services, has begun working with NetBet customers in the Italian market, both in the casino and sports betting industries.
The iGaming company believes that Enteractive’s personalized retention and engagement services are key to optimizing revenue generation from individual segments of its player base.
The campaign is run on behalf of Italian brand NetBet offerings and seamlessly integrates with a select player database to increase player retention and loyalty through the Enteractive service, allowing native speaking agents to interact with players in every market.
With native speaking agents backed by iGaming brands worldwide, Enteractive serves over 13,000 players and features every month.
Filippo Stotani, NetBet Country Manager for Italy commented on the deal: «We work hard to always keep our customers informed about our services, new features and the benefits of playing on NetBet. Using Enteractive fills a gap in our CRM activities, engaging with players more directly in order to provide them with relevant information and top class assistance. The personalised approach of calling the players and having a chat with them really works and they seem to appreciate it.»
Andrew Foster, Commercial Director at Enteractive added: «Our Italian teams at Enteractive are making a real difference to the bottom line revenues for NetBet in Italy. Players have told us that it makes a real difference to have a phone call from a brand, showing they care about player enjoyment and entertainment.»
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