Sportradar signs deal with Baseball Australia

Sportradar and Baseball Australia (BA) have partnered to reach sports fans around the world with the first ever live coverage of Australian Baseball League (ABL) games.

The new onDemand streaming service is just part of a strategic partnership between Baseball Australia, Sportradar and ABL. In addition to supporting the new OTT platform, Sportradar will act as ABL’s exclusive betting data and audiovisual rights distribution partner, linking games to a global network of betting operators and media clients through products and services.

Sportradar has also been selected as ABL’s Official Integrity Partner for its industry-leading Universal Fraud Detection System (UFDS). UFDS is an advanced and proven betting monitoring system, established to ensure the integrity of Baseball Australia and ABL competitions.

The first game to be streamed on Baseball Australia’s OTT platform will be the first round of the ABL season starting on November 10th. First of all, the service will be launched as a web platform, while Sportradar will first develop a dedicated application.

The return of the Auckland Tuatara and the South Korean Geelong this season means fans across the Asian region and around the world will be able to see teams battle it out for the Claxton Shield.

Dave Edwards, Sportradar’s director of sports media and partnerships in Oceania, commented: «We’re pleased to partner with Baseball Australia and the ABL to help them reach and engage new audiences both here in Australia and around the world. By taking an intelligent, technology-driven partnership approach to content distribution, rights holders can directly control how their assets are commercialized, while learning more about their fans in the process. We look forward to assisting BA and the ABL as they pursue their ambitious growth strategy.»

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