Network Gaming signed four new major partners ahead of the tournament. The company took this step to increase product awareness at the 2022 FIFA World Cup.
The list of partners includes the following companies: Planet Sport, WhoScored.com, At the Races and 101 Great Goals, as well as XL Media.
In line with their goals, the four publishers are launching multiple online gaming products, with the flagship product being World Cup Tournament Survivor.
Thomas Rooney, EU Sports Director at XLM, noted: «This year’s World Cup is played offline, but experienced online and we are delighted to serve up the 101greatgoals.com audience with this fun, engaging and hugely popular game, thanks to Network Gaming. The guys have been superb from our initial conversation through to going live. They do all the work behind the scenes, we send traffic to the game – it’s hopefully just the start of a long and successful partnership.»
The company said its main goal is to increase fan engagement, repeat visits, and digital dwell time while delivering «true value for money.» Earlier this year, the sports betting game developer announced a £1.25m funding round.
Mike Grenham, managing director of betting at Planet Sport, commented: «We’re delighted to be partnering with Network Gaming, they have been a pleasure to deal with and the whole integration process has been seamless. We can’t wait to see how our audience of 15m users enjoy these great games.»
Ahead of the World Cup, Network Gaming plans to enter the US market, citing the market as a new opportunity for their product. Matthew Taylor, director of new media and innovation at The Races, added that the ATR team «looks forward to working with Network Gaming on future projects.»
«Whilst ATR is first and foremost a digital platform for horse race fans, we fully understand that their interest in sport isn’t confined to equine excellence,» he remarked.
«We have partnered with Network Gaming, the brand leader in terms of pay-to-play predictive sports games, to deliver a series of World Cup games that will engage sports fans throughout the tournament and offer a small-stakes-big-prize-pool opportunity – winners will require a combination of strategy, skill and of course luck.»
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