European betting and gambling operator Superbet Group has expanded its partnership with Genius Sports to develop free-to-play games.
The updated partnership adds new goals for attracting and retaining players. It builds on agreements from 2019 that dealt with official data, deals, and streaming.
Partners are planning, building and launching a special series of FTP predictors for Superbet customers, supported by the Genius software service, to attract players to games and other promotions and create value for operators.
Adam Shaw, Chief Revenue Officer at Superbet Group, said: «The vision of Superbet Group is to bring exciting, technology-powered entertainment in sports and gaming to our customers across the world. To deliver on that promise, we have a strategy of consistent investments in developing our own proprietary core technology. At the same time, we recognise Genius Sports Limited is the right kind of partner that can increase the variety of our digital offering and enhance the quality of our customer experience.»
The Romanian SuperBet brand, owned by Serbian businessman Sasha Dragi, is focused on technology that fuels its growth. Last year, the company acquired Napoleons Sports and Casino to strengthen its presence in Western Europe.
Going forward, Superbet plans to partner with established sports technology providers such as Genius to create unique technology that can scale to the standards of the world’s leaders.
The deal comes at the end of a successful trading year for the London-based company and as of Q3 2022, the net loss due to post-quarter developments such as the expansion of the bet365 partnership and the Premiere improvement has decreased by 90%.
Josh Linforth, MD, Media and Engagement Specialist at Genius Sports, added: «Our partnership with Superbet Group will set a new standard for collaborating closely with sportsbooks to build games and experiences that truly engage and entertain their customers.“Together, we’ll devise and build bespoke predictor games and marketing campaigns that will enable Superbet to find out what really resonates with their audience and drive year-round engagement.»
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