Podcasts Review: Technology allows football scouting to have more eyes in more places all the time

AiSCOUT is a startup AI-based platform that professional football clubs and other organizations utilize to find, analyze, scout, and develop amateur players worldwide. The company’s technology provides players the opportunity to get rich analytics and to generate essential data that clubs want to see and access in a convenient way, on a mobile phone. 

Everyone can download AiSCOUT for free and everyone gets the same opportunities to do the same things inside the app. 

Richard Felton-Thomas, COO and Head of Sports Science at AiSCOUT, in his Insider Sport podcast appearance tells how AiSCOUT enables clubs to analyze, score, rate, and coach players anywhere in the world using a mobile phone.

“Rather than it being based on one person’s opinion, it’s based on all the data we have on players that are already signed, professional and academy level, we have all their data to know what level they are at.

“We can help players get better and get their standard up, but actually, if their data is good enough, clubs are going to have access to it and actually say ‘this is a player we didn’t know about that we should be looking at’,” he said. 

Besides football clubs, the company is working with international teams, governing bodies, confederations, and colleges too, whilst also being a part of the FIFA innovation program. 

AiSCOUT works with Premier League club Chelsea, as well as Burnley and Nottingham Forest, and further down the football pyramid with the likes of Colechester and Grimsby. 

Describing the idea of the product Felton-Thomas highlighted there are 300 million registered players at FIFA and 211 member nations that make football a global sport.

“We know a scout can see about 2,000 players per year, which is very very small. They tend to go to the same places all the time because that’s what their network is. So, that digital talent, and what technology can do, is expand that network, so we can have more eyes in more places all the time. Finding talent that may have been missed by traditional processes.” 

AiSCOUT also plays an important role for Non-League because in this field the scouting teams get smaller due to reduced budgets, and the challenges get even greater. “Their only tool might be to do something digitally, to go and find players, to get data and get some information about what talent is out there and who they should be looking at.” 

In terms of the impact technology has on team performances, Felton-Thomas added: “Players are now assigned and picked on so much data, but it kind of stops at a professional level. 

“We’re getting information on players at younger ages and in places where you currently cannot get any information. More information equals more knowledge which equals better decisions and hopefully better performance.”

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