Football has been confirmed to be at the forefront of betting, accounting for about 55% of all sports betting in 2022, up 20% from the previous year. The online betting design solution from innovative technology company SOFTSWISS is celebrating its second anniversary and providing an expert look at the industry over the years.
According to commodity statistics, the most popular types of sports betting through platforms are:
- Football
- Basketball
- Tennis
Speaking about the most popular sports according to BetSum in 2022, Alexander Kamenetskyi, the head of the betting company SOFTSWISS, emphasizes that, despite the third place, tennis bets are leading in terms of profitability.
In esports, the hugely popular game Counter-Strike accounts for almost 75% of all bets. Also of note is the growing popularity of League of Legends, which accounts for over 15% of esports betting.
The 2022 FIFA World Cup, which accounted for 37.5% of all sports betting during the winter tournament, played a big role in attracting players. The average bet per tournament was 74 euros, and the most popular match was the final between Argentina and France. However, the most profitable in terms of betting was the match between Morocco and Spain.
GGR of the bookmaker increased by 485% compared to last year, the total number of bets increased by 795%, and the turnover – by 654%. These impressive numbers highlight that the betting platform opens up an important growth area for SOFTSWISS.
Alexander Kamenetskyi commented on the growth of the product: «We are thrilled that the Sportsbook is growing on all fronts: bets, turnover, profits, and of course, its functionality.
The flexible margin system mastered by our risk team has been a major contributing factor. Twenty new projects and three platforms have also helped us achieve this phenomenal growth. The launch of unique bonuses contributed to the attraction and retention of players in the projects, which also played a significant role.»
In particular, 2022 became a landmark year thanks to the integration with the SOFTSWISS gaming aggregator, which allowed operators to receive two high-quality products using one high-speed connection.
The sports betting software SOFTSWISS Sportsbook offers over 180 different sports, plus three bonus systems (Lootbox Bonus, Freebet Booster and Hunter Tournaments). In addition to expanding its sports betting offering, the company benefits from partnerships with a number of well-known brands. SOFTSWISS innovative products, including the bookmaker, will be presented at ICE
London 2023, at booth N8-231.
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