International holding company Parimatch Tech that owns sports betting brand Parimatch, has announced its intention to focus on B2B business by introducing a new company name – GR8 Tech.
GR8 Tech, the successor brand to the Parimatch Tech, offers enterprise customers a wide range of services and options, including turnkey sports and casino betting platforms, payment centers, CRM tools, risk and fraud prevention systems, gamification and more.
It is also reported that the new brand is in the process of management restructuring.
Evgeny Belousov will be the new CEO, Artur Ashirov will serve as the CTO, Dmitry Fedyukov will head the B2B department, and Dmitry Paliyanc will lead the brand’s business development.
Maxim Lyashko, the former CEO at Parimatch Tech, said: «The creation of GR8 Tech is a long-awaited development that Parimatch Tech has been consistently working on throughout 2022. I am delighted and proud that the people of Parimatch Tech are embarking on this new B2B journey. I am convinced that their experience and knowledge under the guidance of GR8 Tech CEO Evgeny Belousov will allow them to achieve all the ambitious goals that the company sets for itself.»
The betting brand is now part of GR8 Tech, while the betting company Parimatch has not undergone any changes.
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