According to Sky News, the British gambling company Sports Information Services (SIS) is put up for sale after the decision made by its shareholders. Sports and gambling advisory firm Oakvale Capital will handle the sale directly. The estimated purchase price could be close to £200 million.
Sports Information Services (SIS) is a provider of services and content related to horse racing, greyhound racing, virtual horse racing, esports and other gambling. The company works with over 400 clients in 50 countries, and SIS partners with well-known bookmakers such as Bet365, Unibet, Betsson, Sportsbet and Pointsbet.
Among the SIS shareholders are Entain, William Hill and Betfred’s founder Fred Dawn.
The SIS auction has already attracted great interest from financial institutions and strategic market players. However, the names of the main contenders for the acquisition are not disclosed at this stage. It is also reported that SIS has not yet commented on the decision to sell.
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