Slot machine and casino operator Aristocrat Gaming has signed a multi-year deal with Formula 1 to become a sponsor of the Las Vegas Grand Prix.
As part of the deal announced today (February 27), Aristocrat has become the official supplier of slot machines for racing. The first Grand Prix will be held on the Las Vegas Strip from November 16 to 18.
The partnership is the latest in a series of sports industry deals for Aristocrat Gaming, with the company announcing a new licensing deal with the National Football League (NFL) in 2021 to create NFL-themed slot machines.
She also partners with the Las Vegas Raiders as an official NFL franchise partner and Allegiant Stadium.
Dutch beer giant Heineken was previously the title sponsor of the inaugural Las Vegas Grand Prix. Heineken plans to activate its sponsorship through the Silver Lager brand.
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