Playtech, a global leader in gaming technology, today announced a strategic partnership with DAZN Bet, an innovative new sports betting provider.
Launched last year, DAZN Bet aims to transform sports betting by creating an integrated and engaging gaming experience for players, in partnership with a global media and daily sports platform.
The partnership has already been launched in the UK and new markets are expected this year, including expansion into global markets such as Spain, Italy and Germany.
In the future, Playtech and DAZN Bet intend to expand into new markets, bring new and innovative content to an increasingly diverse consumer base, and improve the gaming experience for fans.
Shimon Akad, COO, Playtech: «At Playtech we pride ourselves not only on retaining our longstanding industry partnerships, but on building new ties and innovating with fresh, new and exciting brands. We are delighted to be working with DAZN Bet, a disruptor on the scene. We look forward to building on this momentum and finding new ways to work together as part of this exciting deal.»
Mark Kemp, CEO at DAZN Bet: «I am delighted to partner with the team at Playtech, adding new industry-leading products to the brand portfolio and supporting our mission to create a new fun DAZN Bet sports betting experience.»
About Playtech:
Founded in 1999 and listed on the London Stock Exchange, Playtech is a market leader in gambling and finance with 6,600 employees in 26 countries.
Playtech is a leading technology company in the gaming industry providing software, services, content and platforms for the industry’s most popular sectors, including casinos, live casinos, sports betting, virtual sports, bingo and poker.
Pioneer in the field of multi-channel gambling technologies with its integrated Playtech ONE platform. Playtech ONE offers data-driven marketing expertise, single wallet functionality, CRM and responsible gaming solutions, not just retail and online. all in one platform for all product verticals.
About Dazn bet:
DAZN Bet is the result of a strategic business alliance between DAZN Group and Pragmatic Group, a leading technology and content provider for the betting and gaming industries. and is planning international expansion in the future.
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