Ads automation platform Betegy has launched a new smart banners service, that personalizes advertisements for players.
This tool allows Betegy to create personalized banner ads based on the information gathered about players’ betting habits using the profiling information from the operator’s CRM system.
Betegy’s platform can identify a player’s interest and produce a personalized banner catered to their preferences, which is designed to offer a seamless experience for the user and boost engagement for operators.
“We are thrilled to launch this latest innovation in content personalization for our clients. The integration with CRM systems allows our clients to provide even more targeted and relevant ads to resonate with each individual player, increasing engagement, retention, and ultimately, revenue,” said Alex Kornilov, CEO of Betegy.
Mr. Kornilov added that the smart banners feature will allow operators to provide a more customized experience for players, as well as provide valuable insights for operators.
“This cutting-edge technology offers immense value to our clients’ marketing teams, enabling them to customize their ad campaigns and present players with ads that resonate with their interests, thereby driving engagement and increasing the overall value,” he added.
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