iGaming solution provider SOFTSWISS has announced improvements to the CMS (content management system) functionality of its sports betting platform.
The SOFTSWISS Sportsbook team recently updated their content management system to enable customers to quickly and easily install and modify all types of content on their sites.
The company noted the following: «The flexible sports betting software platform designed by SOFTSWISS is continuously developing to improve performance and operator experience.»
This tool was created to help operators streamline and speed up the content management and customization process, and eliminate the need for developer involvement.
Among the latest updates already available to SOFTSWISS customers, the following features take site content management to a new level:
- A new Top Leagues section was added: now operators can choose any website section to display the top leagues board with quick access to the betting area. Such promotions help operators increase player engagement and retention.
- A Potential Bet feature: when placing a bet, players can specify the desired winnings amount, and the system will calculate the amount to be wagered. It means that players are gaining more control over the wagering outcome. «The potential bet feature is trending in the Asian markets, significantly increasing player retention capacity in this region», notes SOFTSWISS.
- More flexible navigation and content customization in sportsbook projects: the newly-added navigation feature helps configure the visibility of various elements on different sportsbook pages for different player groups. Now, back office users can add, edit, delete, and change the order of necessary navigation elements within specific zones: headers, left and right sidebars, mobile tab bars, and mobile side menus.
Commenting on the update, Alexander Kamenetsky, Head of SOFTSWISS Sportsbook, said: «We continue to expand the functionality of the CMS, which allows customizing websites for sports betting.
Our goal is to make the tool even more flexible and useful so that operators could focus on achieving business goals rather than solving technical issues. The latest updates are already available to our clients, and we regularly analyze their feedback and enhance our product to make it into a true leader of the industry.»
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