BETER Ends Partnership with Sportradar to Take Full Control of Content Distribution

BETER, a data and content provider for sports- and eSports betting, has parted ways with well-known sports technology company Sportradar.

This marked the end of a three-year partnership in which Sportradar distributed popular BETER basketball, table tennis and eSports products to operators through its platform. BETER content will continue to be available through Sportradar until the end of May, 2023.

The company stated: «We are taking full control of the content distribution. After a hugely successful partnership, we’ve decided to part ways with Sportradar as we look to take greater control over the distribution of our content among our growing network of operator partners.»

Gal Ehrlich, CEO at BETER, said: «I first want to express my gratitude to the Sportradar team for the incredible collaboration and teamwork we have enjoyed over the past three years. Throughout our partnership, our focus has always been on providing the highest quality content to operators and ultimately players, and I can say with great pride that we have achieved this. 

«We are confident that by taking a more active role in the distribution of our content, we will be better positioned to deliver on our commitment to provide the best possible experience for our customers and their players.»

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