Ilya Topuria Becomes PlayMeTech Group’s Brand Ambassador in the Gaming Industry

Trading company PlayMeTech entered the gaming sector by acquiring a stake in Alphabook, an online sportsbook and casino operator.

Launched in 2022, Alphabook has established itself as one of the fastest growing cryptocurrency platforms, offering over 750 sports betting markets and thousands of casino games to players worldwide.

Commenting on the acquisition, Group CEO Mark Kozyritskiy said: «On behalf of the whole operation, we are excited to support Alphabook’s UX experts with our trading resources, to further scale and deliver the most rewarding gaming platform, built around serving Alphabook’s growing betting communities.»

In a statement confirming the deal, Alphabook also announced the appointment of UFC star Ilya Topuria as a brand ambassador to help expand the rapidly growing MMA community.

Topuria noted: «Alphabook supports the next generations and takes care of its existing communities, which is aligned with my objectives in the MMA world and everyday life. 

«It’s crypto friendly, which allows users to deposit and withdraw in their preferred crypto currency, and this is not a feature that many companies on the market have. The platform is fast and easy to use, and I’m a strong believer in not over-complicating things.»

The partnership with PlayMeTech bolsters Alphabook’s expansion plans to meet growing demand for competitive rates, seamless trading, and product diversification.

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