SBC and SMH Join Forces to Bring Tbilisi Summit for Eastern Europe, Central Asia and Middle East

The industry event organiser, Sports Betting Community (SBC), is excited to announce its first-ever SBC Summit Tbilisi, scheduled for 23-24 October 2023. This groundbreaking event, organised in partnership with well-respected iGaming and Sports Management organisation SMH, will bring together professionals from the iGaming and sports betting industries across Eastern Europe, Central Asia, and the Middle East.

In 2021 SMH successfully co-organized the SBC Summit CIS event that took place in Kyiv further strengthening the collaboration between the two organisations. The decision to host the Summit in Tbilisi was made in response to the challenges faced by professionals travelling to Western Europe from these regions. Tbilisi offers visa-free travel, a well-developed iGaming industry, and convenient flight connections within a maximum of four hours from Eastern Europe, Central Asia, and the Middle East. Additionally, the city is only a 4-hour drive from Yerevan, one of the iGaming industry’s tech hubs.

SBC Summit Tbilisi comes at a time of great opportunity, as the region has recently seen significant regulatory changes in the iGaming sector. Countries such as Georgia, Ukraine, Armenia, Belarus, and Uzbekistan have all experienced major updates, even Kyrgyzstan have made some changes that drew the attention of the industry professionals.

Lasha Machavariani, Founder and CEO at SMH, expressed his high appreciation for the event and high expectations for its success: «We  are honoured to step up the partnership with SBC for the SBC Summit Tbilisi, bringing together industry professionals from Eastern Europe, Central Asia, and the Middle East. 

«With around 1000 delegates and over 30 operators expected to attend, this event will be a unique opportunity for attendees to network, exchange ideas, and drive innovation in the iGaming and sports betting sectors.»

SBC Founder and CEO, Rasmus Sojmark, shared his enthusiasm for the Summit: «We are thrilled to collaborate with SMH to bring the SBC Summit Tbilisi to life. This event will provide a valuable platform for industry professionals to network, share insights, and explore the latest trends and developments in the rapidly evolving iGaming landscape.»

Andrew McCarron, Managing Director at SBC, echoed these sentiments: «The SBC Summit Tbilisi is a testament to our commitment to serving the iGaming community across diverse regions. Tbilisi’s strategic location and the long lasting regulated market makes it the perfect hub for industry experts to come together, exchange ideas, and drive growth.»

The SBC Summit Tbilisi will feature keynote speakers, panel discussions, and workshops, as well as various networking opportunities. Attendees will have the chance to learn from experts, explore innovative solutions, and forge meaningful connections in the iGaming and sports betting sectors.

For more information about the SBC Summit Tbilisi, registration details, and sponsorship opportunities, visit the SBC website at

About SBC:

Sports Betting Community (SBC) is a leading event organiser and news provider in the sports betting industry. SBC hosts a range of Summits and events, including Betting on Sports and CasinoBeats, which bring together industry professionals to discuss trends, developments, and opportunities in the betting and gaming sector. 

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