Partnership Between Palms Bet and Altenar Launches in Bulgaria

Altenar, a leading provider of sportsbook and iGaming software, has completed its next step in expanding globally by partnering with Palms Bet.

In 2026, Altenar anticipates generating more than €850m in sports betting revenue in Bulgaria, nearly €600m more than six years ago.

In addition to Altenar’s award-winning multi-channel sportsbook technology, Palms Bet’s Bulgarian players will also have access to a wide range of sports, eSports, and virtual games.

Palms Bet currently offers more than 20,000 sporting events, and is the first gambling company in Bulgaria to be listed on the Bulgarian stock exchange.

Furthermore, the brand has a partnership with La Liga, highlighting its strength in football betting across Europe.

George Mavridis, Account Manager at Altenar, said: “We have always discussed how significant Bulgaria is to us and we are thrilled to continue growing in this new market with Palms Bet. 

“We look forward to helping our partners maximize their customer engagement, as well as continued expansion alongside Palms Bet.”

Alexander Sjarov, Chief Sports Betting Officer at Palms Bet, added: “By integrating Altenar into our platform, we are confident that we will enhance player engagement and solidify our position as one of the leading gaming companies worldwide.”

As one of the leading sportsbook providers, Altenar holds licenses in 13 major global markets, including certifications from the UKGC and MGA. Additionally, the company has established itself as the sportsbook provider of choice for multiple leading operators.

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