Marina Ilina, CEO of PIN-UP Global, represents a company that takes a complex and multifaceted approach to the gambling industry, focusing on its “borderless” mentality and the use of a people-centric strategy to meet the needs of the business.
So, PIN-UP Global is not just an ordinary gambling operator. The company believes that their ecosystem and approach should exceed the expectations of the players, offering them unique experiences, quality gaming products and an uncompromising commitment to innovation.
Thus, under the leadership of Marina Ilina, PIN-UP Global is building an international ecosystem in which independent companies with different profiles collaborate to create innovative and unique ideas.
PIN-UP.TECH is a leading software development company for the gaming industry. They create cutting-edge technology solutions that enhance the gaming experience and provide a platform for innovation. In addition, PIN-UP.TECH provides infrastructure support, ensuring the smooth operation of companies within the ecosystem.
PIN-UP.TRAFFIC offers its customers products and services on the international market, ensuring reliable traffic profitability. PIN-UP.PLAY represents independent companies that decide to operate under the PIN-UP brand in their countries. PIN-UP.CARE cooperates with non-profit organizations that are committed to the principles of social responsibility.
PIN-UP.TEAM attaches great importance to the care of professionals working in the ecosystem. All our activities are aimed at achieving a common business goal, which is to ensure stable income, continuous development and efficient scaling of the ecosystem.
PIN-UP Global is currently represented in six countries around the world: Ukraine, Poland, Kazakhstan, Cyprus, Armenia and Peru. This year they plan to open offices in Brazil and India, expanding their geographical presence.
CB: What is the current activity of the PIN-UP Global ecosystem and in what areas of the market is it based?
Marina Ilina: PIN-UP Global is an international ecosystem that has no boundaries and covers activities around the world. Currently, the ecosystem includes several dozen companies specializing in various fields, such as online and offline marketing, affiliate and SEO promotion, software development, fintech, customer service, operations management, legal services, a charitable foundation and others.
We also actively develop and welcome new partners who share our values and interests, as well as offer high quality products or services, with a customer focus.
CB: Can you tell us more about how the BOES ecosystem functions and what benefits it brings to operators?
Marina Ilina: In order to effectively solve large-scale operational tasks, we structured our ecosystem into seven sections and implemented a significant number of microservices. As a result, PIN-UP Global has an extensive set of various software aimed at improving the quality of gambling products.
Therefore, as part of our ecosystem, operators have full access to various developments and services, including automation, big data analytics and machine learning. This helps our partners avoid significant losses when entering new markets.
Let’s look at a specific segment of our ecosystem – PIN-UP.TRAFFIC. In this segment, we have automated the process of tracking all traffic coming into the product. This allows each operator to control the quality and profitability of traffic.
We provide webmasters with a wide range of tools that are customizable to their needs. They get access to detailed hourly statistics using various analytical tools and other features. We also value the opinion and experience of our partners, and based on this, I am sure that cooperation with PIN-UP.TRAFFIC is the most effective option on the market.
CB: What principles and values underlie the company and what makes it stand out from the competition? What makes this company unique in the market?
Marina Ilina: The PIN-UP team consists of highly motivated people who are ready to continuously develop along with the ecosystem. Governance at PIN-UP Global is based on values that are developed by our senior leaders and serve as the foundation for the processes and policies of the ecosystem.
PIN-UP attaches great importance to internal communication and is committed to continuous improvement. It is based on the following values: striving to be the first, achieving an expert level in your field, partnership in teamwork, focus on achieving results, and open and honest communication.
The company attaches special importance to people. PIN-UP Global condemns Russia’s invasion of Ukraine and actively supports the Ukrainian state in the economic struggle. They also launched the PIN-UP Foundation, whose programs are aimed at helping Ukrainian citizens and rebuilding the country.
CB: What are your plans and what new developments from PIN-UP Global can we expect at the end of 2023 that you are looking forward to?
Marina Ilina: For 2023, we plan to carry out a complete modernization of our platforms and customize them to the individual needs of each client. In addition, we are going to add new products and expand the geography of our partnerships. Also, we have developed unique tools, including anti-fraud technologies, which will undoubtedly be of interest to many operators.
We are actively working to improve the risk assessment of transactions. To achieve higher accuracy in fraud prevention at various points of contact with customers, we plan to use not only traditional approaches, but also machine learning. This product is unique in the market, and we intend to offer it not only to the customers of our ecosystem.
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