SBOTOP signed a sponsorship agreement with Premier League club Fulham for the 2023-24 season, continuing their presence in the English Premier League.
Isle of Man based operator Celton Manx Ltd, known for its betting brands SBOTOP/SBOBET, will have its logo displayed on the front of the Cottages first team jersey and on the sleeves of the training kit next season.
Fulham will unveil their new kit for the July pre-season of the Premier League summer series in the Americas, with the official unveiling on 30 June. In addition, SBOTOP is expanding its presence in the stadium to increase brand awareness among the Premier League’s global audience.
SBOTOP continues to strengthen its links with the Premier League by signing a new partnership with Fulham. The betting group has already partnered with Leeds United since 2021 and this is not its first collaboration with clubs in the league for the upcoming campaign.
The partnership with SBOTOP further deepens Fulham’s ties to the sports betting industry, with the firm already participating in a long-term deal with Fitzdares. However, the betting company has no shirt sponsorship arrangements with a member club.
Bill Mummery, SBOTOP Chief Executive Officer, said of the partnership: «We are delighted and excited to bring our two ‘Premier Brands’ together. Jointly, we look forward to increasing both our brands’ awareness on a truly global platform in the coming seasons. I wish Fulham an enjoyable and rewarding trip to the USA.»
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