Playtech aims to expand poker market in France through partnership with La Française des Jeux

After the announcement of the partnership with Playtech, La Française des Jeux expressed their appreciation for the “excellent track record” and “deep understanding of our long-term strategy”, which led to FDJ’s joining Playtech’s iPoker network.

The group will therefore be able to take advantage of the increased liquidity provided by this solution, bringing together players from bet365, Betfair, William Hill, Betsson, as well as the recently joined Svenska Spel.

Richard Courtois, CEO of the FDJ sports division, commented on this: “Playtech has a great track record as a poker network and content provider in Europe’s regulated markets, and the company’s involvement in our selection process demonstrated a clear commitment and a deep understanding of our long-term strategy in France. 

“Thanks to Playtech, we are pleased to offer our players a new range of games. This move enables FDJ to complete its presence in the French online gaming market open to competition, based on a business model that combines performance and responsibility to keep gaming fun.”

To enter the world of Playtech Poker online services and content, an expanded set of features is provided, including cash tables, poker tournaments and the group’s flagship game, Twister Poker.

“We are very proud that FDJ has chosen Playtech as its partner,” commented Marat Koss, VP of Interactive Gaming at Playtech. 

“The addition of FDJ to our iPoker.EU is a vital step in the network’s expansion as the buoyancy of the French online gambling market continues, where we get to showcase our extensive product and technology range. We look forward to a long and successful partnership with FDJ”,-added Koss.

The partnership further develops Playtech as a poker provider in the growing French market, which reached €10.70 billion in 2021, up seven percent from the previous year.
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