After pulling out of a partnership with Stake in a shirt sponsorship deal, Chelsea are actively negotiating with other stakeholders as the new Premier League season nears its kick off.
While a possible lucrative one-year deal could be a precursor to the voluntary withdrawal of such deals from teams in the English top league, there have been a significant number of partnerships in the industry in recent weeks.
This situation puts Stamford Bridge club in some uncertainty, as there is a lot of time left before the start of the Premier League – less than a month. On Sunday 13 August, Chelsea will have to host Liverpool in their first game of the season.
It was speculated that the collapse of the deal with the betting and gaming operator was imminent after a potential deal with Paramount Plus fell through.
The streaming service recently found itself in a situation similar to Inter Milan after losing the Champions League final to Manchester City. However, Premier League officials rejected the approach, fearing possible negative repercussions for broadcast partners such as Sky Sports and BT Sport. Although the streaming service is not seen as a direct competitor, the decision was made not to support this approach.
After news broke last month that Stake had reportedly entered into a jersey branding gamble, the Chelsea Supporters’ Trust wrote to club owner Todd Boehlyi to voice their discontent.
Particular concerns were expressed about the possible impact on the work of the Chelsea FC Foundation, and it was also believed that the partnership with Stake could potentially cause discontent among many supporters.
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