Master League and Betlive Continue to Strengthen Their Relationships

The Master League, amateur football championship, and Betlive betting company signed a new two-year memorandum of collaboration on July 7 in Tbilisi, which provides for the development of football in Georgia’s capital and regions.

Furthermore, the company is prepared to provide all of the resources required for the amateur football tournament, which includes the promotion of a healthy lifestyle, media partnerships, and general support for Georgian sports. The tournament will be held in Tbilisi, Kutaisi, Dusheti, and Kachreti under the new format.

The Master League is the most successful project in Georgian amateur football. Spectators enjoy a tense and spectacular tournament. Participants include amateurs, professional football players, and former Georgian national team players.

With the new Master League agreement, Betlive once again confirmed that financial and media support for Georgian sports is an invariable part of the company’s strategy.

Earlier this year the company signed a cooperation agreement with the Georgian Rugby Union, the Georgian Judo Federation, the Georgian Tennis Federation, the Georgian Athletics Federation, as well as with the Amateur Basketball League in Georgia. In addition, outstanding Georgian athletes Sandro Mamukelashvili, Davit Niniashvili, and Amiran Gogoladze are the company’s brand ambassadors.

“We first announced the For Our Sport campaign a few months ago, in which we discussed partnerships with rugby, judo, tennis, and athletics federations, as well as an amateur basketball league. Today, I am thrilled to announce that Betlive and Master League have signed a two-year memorandum of understanding. This collaboration is critical to us as we continue to support Georgian sports at both the professional and amateur levels,” said Nikoloz Gudushauri, Betlive Commercial Director.

“A special platform will be created in the near future where you can learn about the most important events and the matches will be broadcast live. I’d like to point out that the broadcasts have already begun. We had good numbers from the audience, and the content we made was distributed to major Georgian and global media outlets. The For Our Sport campaign pulls together a number of sporting events, and as part of it, we will provide clients a variety of brand new content,” Betlive CMO Giorgi Nadaraia added. 

“I can’t help but think back on Betlive’s help two years ago. We will do all possible to make the Betlive Master League a vibrant and watchable event. We have outstanding football players who collaborate with amateur players to make this product. I am confident that those who have retired will continue to participate in our games. I want more people to get involved in the project and live for football,” said Betlive Master League president Akaki Khlabustov.

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