Pragmatic Play Starts Cooperation with Veikkaus Oy for Launch in Finland

Pragmatic Play entered into the first cooperation in Finland with the state-owned lottery, casino and betting operator Veikkaus Oy.

Pragmatic Play and Veikkaus Oy have signed a partnership agreement that will allow Finnish players to enjoy 10 of the most popular slots from this provider. Among them are such hits as Sugar Rush, Gates of Olympus, Big Bass Bonanza and The Dog House Megaways.

Veikkaus Oy is Finland’s leading gambling operator and operates lotteries, casinos and bets, offering a wide range of games in these three main categories.

All profits received by Veikkaus go to support Finnish society. Thanks to this funding, the spheres of culture, sports, science, youth work, social security, health care and horse breeding are actively developing.

Irina Cornides, COO of Pragmatic Play, noted: “We’re delighted to have signed with Veikkaus to bring a selection of iconic Pragmatic Play slots to players in Finland for the first time.

“Not only does the deal signal our continued growth in regulated markets across Europe, but it also highlights our shared commitment to player protection and corporate social responsibility. Veikkaus is committed to creating a safe and entertaining environment for its players, while contributing significantly to good causes across the country. 

“We look forward to a successful partnership with Veikkaus, whose players can now enjoy some of the best games in the industry.”

Jan Hagelberg, CPO at Veikkaus, commented: “Veikkaus is constantly improving its offering to stay as number one operator for Finnish players. While serving our players with customer experience and online casinos, providing entertainment experiences is at the core of our philosophy. 

“With some of the most instantly recognisable and renowned slot games out there, we’re excited to be welcoming Pragmatic Play to Veikkaus.”

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