BetGames Makes Adam Lahouiri in Charge of Content Creation

When Adam Lahouiri joined the team as Head of Product, BetGames received a significant boost to its ongoing development efforts.

He will lead the group’s operations and will actively support a strategy to meet the changing needs of today’s players. Adam Lahouiri is tasked with an “ambitious rollout” of new content and explores ways to optimize the existing package and customer development tools.

Ian Catchick, Director of Product and Business Development, explained: “His skills and knowledge will be invaluable to the evolving demands of our goals to create new live and RNG content, both key areas that match the changing needs of our players while taking our existing products and developing them to further cement our status as the industry’s leading tier-one provider of bespoke studio content.

“We see his new role as a fantastic opportunity to significantly boost our efforts to drive growth and revenue – providing long-term, sustainable entertainment for players, as well as creating live dealer and betting games content that engages and excites like no other. Welcome aboard, Adam!” 

Mr. Lahouiri joined BetGames from Entain, where he was Live Casino Product and Commerce Manager for the UK brands. He has been praised for his impressive achievements in the development of key products.

Prior to this, Adam Lahouiri worked for almost three years as the head of Live Casino at GVC (now Entain) and held various roles during his three and a half years at Extreme Live Gaming. His career in the industry began in 2013 when he started his career as a Live Casino dealer at BetVictor.

“Joining a truly tier-one supplier brand like BetGames is an incredible opportunity for me to leverage my experience in creating just the same kind of content that they themselves have become renowned for,” said Lahouiri.

“Having enjoyed a fantastic career in live gaming, I’ve gained a unique insight into the products that make the vertical tick and the players that enjoy them. 

“I’m thoroughly looking forward to getting started on bringing all my knowledge to bear on BetGames’ exciting content plans and doing my part to keep it at the fore of live casino experiences.”
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