VBET becomes FC Dynamo Kyiv’s official sponsor for the 2023/2024 season. The logo of a gambling operator owned by SCGO will debut on the players’ uniforms during the match against FC Minaj on July 30 at the Dynamo arena.
“Today, VBET Ukraine is the leader of sports sponsorship in Ukraine, and we are proud that the legendary football club from Kyiv has become part of the VBET football family,” commented Artem Ivanytskyi, CMO at VBET Ukraine.
“The main value of the ‘United by football’ campaign resonates with the idea of the club: to unite fans around football, to give emotions and ignite passion.”
Dynamo and VBET Ukraine conclude a long-term deal with the prospect of extension, which includes many projects to “popularize football”, the club and the partner company.
According to the agreement, both parties plan to actively involve Dynamo Kyiv fans in various events, creating unique fan experiences. In addition, the partners will cooperate in the media and marketing areas, which will help strengthen the club’s presence on various platforms and enhance its overall image.
VP of Marketing at FC Dynamo Kyiv, Oleksiy Palamarchuk, said: “FC Dynamo Kyiv strives to expand its audience and open new opportunities for the brand development. I am sure that cooperation with VBET Ukraine will help us with both.
“Our country and our football are going through difficult times, so we are grateful to everyone who supports the development of professional football in Ukraine.
“That is why cooperation with VBET Ukraine is of great importance for our club, which for many years invests money not only in the first team, but also in the development of the infrastructure to grow young talents.”
Dynamo Kyiv and the Ukrainian gambling company FAVBET have ended their partnership following five years of cooperation. This decision preceded the announcement of a new partnership with VBET Ukraine, which became the club’s official sponsor for the 2023/2024 season.
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