Bragg Gaming Group has signed a global distribution agreement with 888 Holdings, owner and operator of William Hill, Mr Green, 888 and SI Sportsbook brands.
“We are thrilled to announce this exciting new distribution deal with 888 Holdings – including for the William Hill and Mr Green brands – given that 888 is one of the most renowned operators in the global gaming industry”, said Lara Falzon, President and COO of Bragg Gaming Group, — “Our extensive portfolio of exclusive iGaming titles includes games tailored to a diverse range of players, enabling us to provide exceptional entertainment experiences to 888’s vast global customer base.
“This includes key brands in the UK, Italy, Sweden and Denmark which will receive access to Bragg Studios and Powered by Bragg content for the first time.”
Content will be provided by Bragg’s own studios Atomic Slot Lab and Indigo Magic, as well as from partners working with Bragg.
Ofir Gal-Mor, Head of Content at 888 Holdings, said: “Bragg Gaming’s offering is well known throughout the industry for being forward-thinking and of the highest quality.
“We have worked closely together since early 2022 and look forward to elevating our partnership further with the addition of Bragg’s diverse content portfolio to our William Hill and Mr Green brands.”
Even against the backdrop of existing global markets, Bragg Gaming expanded its operations to Switzerland through partnerships with Swiss4Win and Casino Lugano earlier this month.
At the same time, last week 888 announced the appointment of Per Widerström as its new CEO.
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