Developing Better Loyalty Programs: SCCG and Scrimmage Join Forces

SCCG Management has announced a new partnership with Scrimmage that will significantly expand loyalty and rewards opportunities for their clients.

According to the new collaboration, the Scrimmage gaming loyalty programs will be implemented directly into the bookmaker’s app. According to research, users who participate in this loyalty programme make bets six times more often, which promises a significant increase in customer activity and participation.

Stephen Crystal, Founder of SCCG Management: “Our collaboration with Scrimmage sets a new standard for the rewards and loyalty programs in the betting space.

“Their data-driven approach not only incentivises active bettors but also remarkably increases player engagement and retention for operators. With SCCG’s extensive global reach, we are well-positioned to bring Scrimmage’s transformative solution to iGaming companies worldwide, further enriching the sports betting landscape.”

Dan Taren, Co-Founder of Scrimmage: “We are extremely excited to get started with the SCCG team and begin bringing our software to more sports betting and iGaming companies.

“Scrimmage builds operators’ gamified loyalty programs to reactivate and engage their users, increase retention, and attract the younger generation of bettors. SCCG is a perfect partner for us to bring this product to as many bettors as we can.”

SCCG has signed a deal with Winfellas to turn standard single player sessions into multiplayer games, and the company is now announcing a new partnership with bookmaker .

The new technology proposed by Winfellas has many social features that allow players to actively participate in social rooms, share casino games and bookmakers, and communicate with other players. This will add interactivity and interaction to the gameplay, opening up new possibilities for users and improving the game experience.

Crystal added: “This strategic partnership aligns perfectly with our mission to bring innovative solutions to the online gaming industry.”
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