M88 Mansion and LaLiga have announced a partnership that continues for the fourth year in a row.
As the official regional betting partner of La Liga in Asia since 2020, M88 Mansion is constantly working to bring the best of the European sports to football fans in Asia.
A number of initiatives have been implemented as part of the collaboration, including LaLiga Ambassadors, LaLiga Experience, Watch Party and LaLiga Room. These features implemented by the M88 Mansion provided an experience that went beyond value for money.
In anticipation of the new season in La Liga, a large-scale rebranding is taking place.
This season is dominated by major matches such as Elderbi De Valencia and El clasico; in collaboration with EA Sports, the first division was renamed LaLiga EA Sports and the second division was renamed LaLiga Hypermotion.
The LL in the new logo is a metaphor for the competitive spirit of players and spectators.
According to Ángel Fernández, LaLiga’s Head of Global Branding and Strategy, the inspiration for the logo came from players celebrating a goal and the crowd displaying the L branding when their team wins.
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