With a license secured within the country, Sportingwin aims to succeed in the Romanian betting market, intending to “take market share” from established brands.
In the first quarter of next year, the Maltese betting company will launch its platform under the domain name Sportingwin.ro in Romania, operating under license from the National Gambling Office.
Sportingwin, expanding on the Bulgarian market, has already managed to win the trust of its customers. Investment Director, Mark Chakravarti, highlighted this successful experience and noted that Sportingwin’s long-term goal is to achieve a dominant market position in Eastern Europe, which will create favorable conditions for large companies interested in this region.
About the Romanian license, Chakravarti commented: “From day one, we have made it clear that we see huge potential in regulated markets across Eastern Europe and already our brand is well recognised by players across the region.
“With our Romania license in hand, we can now get ready to make our move in the market where again we see massive potential for our brand and the sports betting experience that we offer to players. This is a stand-out experience that will allow us to quickly gain market share.”
There are currently many successful brands in the Romanian market, including Unibet from the Kindred Group, Entain’s Eastern Europe-focused subsidiary Entain CEE, and market leader Superbet.
However, Sportingwin is confident that it is able to establish its position in the country and effectively compete with rivals. The company counts on an attractive betting offer and experienced management teams at her disposal.
In order to provide visibility ahead of the planned launch next year, Sportingwin has entered into an agreement with 2023 Romanian Cup winners Sepsi FC. This agreement will coincide with the beginning of the company’s activities.
“Competition is stiff, especially with the likes of Unibet and Superbet already live and engaging players, but we believe our offering is a cut above the rest and that with the right strategy, we will be able to match the revenues we are achieving in Bulgaria within the first year.
“Partnerships with the likes of Sepsi FC will really help towards not just hitting that target but surpassing it,”- added Chakravarti
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