On August 11, the Kazakhstan Ice Hockey Federation (QHF) and 1xBet reached an important agreement under which the betting company will support 4 hockey leagues in the country as a general sponsor for the next three seasons thus becoming an official QHF partner.
As part of the partnership, the names of all four hockey leagues, including the professional, youth, women’s and amateur championships of Kazakhstan, will be changed and will begin with the prefix 1xBet, reflecting the close cooperation between the betting company and the hockey federation.
The sponsor’s logo and merchandise will also be visible at the league matches and in the graphics of the games broadcast.
Particular attention will be paid to the entertainment component: it is planned to organize joint sports events, issue souvenirs and goods with unique symbols, as well as hold a special awards ceremony at the end of the season in the professional league.
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