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Tbilisi Hosts SBC Summit: Exploring Dynamics In The Black Sea Region, Central Asia and the Balkans

The SBC Summit Tbilisi will feature a series of conference tracks that will explore in detail the wide range of opportunities in Georgia and the neighbouring regions, including the Black Sea region, Central Asia and the Balkans.

SBC Summit Tbilisi, the largest iGaming and sports betting conference in Georgia and adjacent regions, is jointly organised by SBC and SMH, the Georgian iGaming and sports management organisation. The event is scheduled for October 23-24 at Sheraton Grand Tbilisi Metechi Palace.

The purpose of this significant regional event is to bring together industry leaders, eminent experts to explore the significant expansion of the sector in the region and its potential impact on the global stage.

The two tracks of the conference are Market Review and Innovations. The former will focus on specific markets such as Georgia, Eastern Europe and Central Asia, while the latter will be dedicated to innovative advances that build customer loyalty, improve marketing results, harness the power of artificial intelligence, and explore the revolutionary promise of Web3.

Key themes of the conference:

Georgia – Eastern European Hub of the World’s Leading iGaming Organisations: The panel will look at the factors that have contributed to Georgia becoming a thriving hub for both operators and providers, including industry experience, cultural understanding, talent pool and effective regulations.

Eastern Europe and Central Asia – How the Region is Evolving: Experts from the region will share information on dynamic developments and highlight the prospects present in important markets such as Romania, Ukraine, Georgia and Central Asia.

Performance Marketing Unlocked:

Marketing experts will share information about performance-based marketing and its importance in the context of attracting and converting traffic. Participants will be introduced to current trends, efficient models and synergies between branches and operators.

AI Superpowers: Revolutionising iGaming Operations: The panel will look at how AI technologies are transforming iGaming operations, simplifying processes and increasing efficiency. Participants will learn about the possibilities and benefits of integrating AI into their business.

Balancing Player Protection and Growth: Representatives from regulators and operators will share their perspectives on addressing regulatory issues and keeping players safe in the face of the global inflation.

Why Flexible Payment Solutions Are Taking the Industry by Storm: This panel will take an in-depth look at flexible payment solutions, discussing how they impact user conversion, retention, and driving business growth.

eSports Betting: A Game-Changer for the Region: Panellists explore the growing importance of eSports in the betting space and its potential to transform the industry landscape.

Rasmus Sojmark, CEO & Founder of SBC, noted: “As with all SBC events, educational opportunities will dominate. The markets we’re examining at SBC Summit Tbilisi are all incredibly interesting and promising. Whether it’s Georgia and its booming industry, Romania, or the developments in Kazakhstan and Uzbekistan, these are all unique and worth exploring. We are glad to offer a comprehensive platform to meet with the decision-makers and hear how they’re taking the industry by storm.”

The event will bring together more than 40 representatives of local operators, as well as global stakeholders with a local presence: marketing agencies, traffic generation experts, providers providing their services in the region, as well as organisations such as the Georgian Gambling Association (GGA)  and the Ukrainian Gambling Council (UGC). This impressive line-up of speakers ensures extensive educational and business opportunities.

Eminent experts who share a comprehensive understanding of the developing trends in the region, changes in legislation and new perspectives include such names as Maia Kopinadze (CEO, Europebet), Tereza Tokmajyan (CMO, TotoGaming), Nika Gudushauri (CCO, Betlive), Tamar Badashvili (Deputy CEO, Setanta Sports), George Mamulaishvili (Head of Administration, GGA), Vlastimit Vukadinovic (Marketing Director, Superbet Romania), Revaz Chikvaidze (Head of Crypto, VBet), Viktoriia Zakrevskaia (Deputy Chairman, UGC), Dan Iliovici (VP, Rombet), Marcin Jablonski (CCO, LVBET), David Gagadze (CSO, Adjarabet) and more.

Follow the official event page on LinkedIn to stay up-to-date.

For exhibition and sponsorship opportunities please contact sales@sbcgaming.com or Baki Lortkipanidze at baki@smh.global.

You can purchase a full-event pass that provides access to the exhibition, conference, and evening networking events at the discounted rate of US$150 (a $50 discount from the regular event price). This offer is valid until October 2nd.

Operator and affiliate representatives can submit a form to apply for a complimentary pass. The form will be vetted by SBC and SMH representatives to determine whether they qualify: 

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