Parimatch and Leicester City: The Partnership Goes On

Parimatch continues to be the sponsor of the English Championship’s Leicester City club by signing an extension of the agreement.

The sports betting brand, currently managed by BVGroup, a Gibraltar online gambling operator, will be featured on LED billboards along the pitch, as well as a hospitality sponsorship partnership, King Power stadium interview backdrops, website banners and rights for both online and offline advertising.

The Head of Parimatch in the UK, Filip Pirozenok, said: “We are delighted to continue working with Leicester City Football Club and to be their official betting partner for another season. 

“Partnering with Leicester City ensures that Parimatch can tap into Championship advertising while allowing us to offer exclusive promotions, competitions, and giveaways to our customers.”

In September 2020, Leicester City announced for the first time that the Cyprus-based company Parimatch became the official first team training wear partner and betting partner as well.

“We’ve enjoyed a successful relationship with Parimatch since they first joined the club at the start of the 2020/21 season, and we’re delighted to extend our partnership with them,” commented Harj Hir, Head of Partnerships at Leicester City.

“We’ve helped to grow each other’s international profile over the past few years, and we now look forward to building on that success”, he added.

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