Super Group, the Betway parent company, has announced that the betting organization has entered into an official global betting partnership with the Arsenal men’s team.
This deal will enable Betway to enhance the English Premier League club’s fan experience by providing global activations and exclusive content across all social media platforms and supporting responsible gaming.
As part of this partnership, the betting brand will be featured on billboards at Arsenal’s home stadium, the Emirates, during Premier League, FA Cup and Carabao Cup games.
“We’re excited to work together to deliver great content and experiences for Arsenal’s huge global supporter base and Betway will also be working with the club to ensure the partnership follows industry marketing protocols and important responsible gambling practices,” noted Anthony Werkman, CEO of Betway Group.
“We have strong connections to North London with an office based there, so it will be great to see the Betway brand around the Emirates Stadium. We look forward to supporting them on their journey both domestically and in Europe in this season and beyond,” added Werkman
Arsenal isn’t the only English Premier League club that Betway has partnered with. The company is also the main partner of West Ham and the official global partner of Brighton. However, Betway’s partnerships are not limited to the Premier League, they also partner with clubs from La Liga, the Bundesliga, and support a variety of sports including the NBA, NHL, tennis, cricket and horse racing.
Juliet Slot, Chief Commercial Officer at Arsenal, commented : “We are pleased to announce Betway as our Official Global Betting Partner.
“It is the latest of a number of global brands to join our family of partners in recent weeks, a further sign of our commercial strength as a club. We are excited to work with Betway to bring more experiences for our supporters across the world and promote the importance of responsible gambling.”
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