SOFTSWISS, a leading gaming content aggregator, is set to announce its strategic partnership with BetGames, a renowned provider of interactive live dealer games. The main goal of this collaboration is to improve player satisfaction and expand both brands’ global reach.
In line with its commitment to providing a variety of gaming content for its clients and their players, gaming aggregator SOFTSWISS is expanding access to a rich collection of live dealer games through this new partnership. The move is in line with a recent survey in which 73% of customers expressed the importance of a diverse portfolio of games and providers when choosing an iGaming product. This collaboration represents a step forward in meeting customer needs.
Operators who use aggregated content from SOFTSWISS will now have access to a diverse product line from BetGames. These include popular games such as War of Bets, the flagship Lotto line and the recently introduced Instant Lucky 7. In addition, the new partner offers a variety of interaction tools, including Cashback and Bonus options, which allow players to return part of their bets and increase their chances of winning. Both companies are committed to creating their own player engagement tools, as evidenced by the introduction of the SOFTSWISS Tournament tool earlier this year. This collaboration brings together their shared mission of enhancing the gaming experience and creating dynamic synergies for players.
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, noted: “This integration will expand the content choices available in our clients’ casinos and deliver an excellent gaming experience with live-dealer betting games for players. We are confident that the collaboration between the SOFTSWISS Game Aggregator and BetGames will prove mutually beneficial for both partners.”
Yury Mikhaylov, VP CIS at BetGames, commented: “Through this collaboration, we aim to set new industry benchmarks by integrating our full suite of games with the SOFTSWISS Game Aggregator, and bring an exceptional gaming experience to players worldwide. This deal is a great fit for both parties, not only owing to our leading positions in the respective fields, but also due to the alignment of our growth plans.”
The game aggregator plays a central role in the SOFTSWISS product ecosystem, bringing together more than 16,000 games from over 190 providers. This prestigious award-winning product has been named Aggregator Platform of the Year at the EGR B2B Awards twice in a row in 2022 and 2023. SOFTSWISS is presenting this product at stand CG58 during SBC Summit Barcelona, an important international iGaming event that is happening right now.
ABOUT SOFTSWISS
SOFTSWISS is an international iGaming company that provides ISO 27001 certified software solutions for gaming management. The company has a team of experts, including more than 1,400 employees, and has offices in Malta, Poland, Georgia and Belarus. SOFTSWISS holds various licenses for the gambling industry and offers comprehensive software solutions for iGaming. Its product portfolio includes an online casino platform, a gaming content aggregator with thousands of casino games, an Affilka affiliate platform, a bookmaker platform and a jackpot aggregator. In 2013, SOFTSWISS became the first company in the world to introduce an online casino solution optimized for Bitcoin.
About BetGames
BetGames is a company that specializes in creating renowned live dealer games with fixed odds betting.
BetGames has been recognized with numerous awards in recent years, including the 2019 SBC Rising Star in Casino Innovation category, as well as Rising Star in Casino Innovation and Leader of the Year at the 2020 SBC Awards. They have also won the Live Casino Award and were voted Supplier of the Year at the AffPapa Awards 2023.
BetGames has a wide customer base including tier 1 operators such as Entain, Betway, Hollywoodbets, STS and Kaizen Gaming.
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