Soft2Bet and 7777 Gaming Announce New Partnership Agreement

Soft2Bet, a leading B2B casino and sportsbook software provider, has partnered up  with 7777 Gaming.

This collaboration expands Soft2Bet’s already diverse set of casino suppliers, adding 7777 Gaming to the list of global content providers providing an impressive portfolio of brands such as,,, and The partnership provides a full suite of over 100 online games from 7777 Gaming.

Soft2Bet is a B2B platform provider for casinos and sportsbooks, offering a comprehensive range of products and services to iGaming operators in regulated markets. Its proprietary gamification engine sets Soft2Bet apart, driving unique player engagement in casinos and bookmakers. Soft2Bet owns Maltese, Swedish (B2C and B2B), Danish, Irish , Greek and Romanian licenses.

7777 Gaming is an innovative B2B iGaming provider founded in 2020 with the goal of revolutionizing the industry. Their 360-degree platform includes state-of-the-art online casino games, iLottery, Jackpot, as well as marketing tools, scratch cards and much more.

This product is developed by an outstanding team of professionals with over 20 years of experience. Their games and Random Number Generators (RNGs) have been rigorously tested and meet high standards in highly regulated jurisdictions around the world. Moreover, the company holds and actively maintains ISO 27001 certification. 7777 Gaming has licenses to provide gambling in Bulgaria and Romania, as well as MGA certification.

Elena Shaterova, CCO at 7777 Gaming, commented: «Joining forces with Soft2Bet allows us to become part of a robust and extensive online gaming community. Our games cater to a wide array of players, ranging from experienced players to newcomers. We are confident that our partnership with Soft2Bet will be beneficial for both companies, and we can’t wait to collaborate with their highly-skilled team.»

George Wadsworth, Head of Casino at Soft2Bet, confirmed this statement, saying: «7777 Gaming’s extensive portfolio enriches our platform, aligning perfectly with our mission to provide a tailored experience for every type of player. As we continue to expand into new regulated markets, partnerships like this one are integral to our strategy for sustained growth and excellence. We are thrilled to work closely with 7777 Gaming to deliver engaging and immersive gaming experiences for our customers.»

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