Betsson Conquers The French Market: Sports Betting License Confirmed

Betsson has announced that it has received a license to provide an exciting sports betting experience in France.

Betsson’s expansion into France is the result of a successful joint venture with a local partner, which brought the company closer to the French sports betting sector. Betsson Group has launched its flagship brand Betsson, which is expected to officially launch in the fourth quarter of 2023.

Betsson’s strategic focus on geographic diversification has taken another step forward with its entry into the regulated French sports betting market. This event highlights Betsson Group’s commitment to delivering exceptional gaming experiences on a global scale, combining 60 years of international experience with the skills and knowledge of local partners.

French bookmaker Betsson will be powered by a robust player account management system developed by Sportradar and OMEGA Systems. In addition, the sportsbook will feature a number of innovative and user-friendly enhancements developed by Goma Development that will take betting to new heights.

Pontus Lindwall, President and CEO of Betsson AB, said, «I’m pleased that Betsson has obtained a license to offer sports betting in France, which is an important gaming market in Europe with great long-term potential for online gaming. By combining our knowledge and experience as a global gaming operator with the local expertise of our partner, we can offer an unbeatable customer experience in sports betting in France.»

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