Delasport, a leading gaming software provider, has announced a partnership with Esports Entertainment Group (EEG). As part of this collaboration, Delasport will support the three brands of the gaming group and the online betting group by providing its plug and play sports betting iFrame. These brands include JustWow.com, CasinoJefe.com and Vie.bet.
In a statement confirming the deal, Delasport expressed it will “support this leading ‘esports-focused’ operator in MGA-regulated territories”. The agreement, it explained, allows all three brands to “expand beyond their casino audience with ease”.
The company also noted that adding a sportsbook to the casino website “opens up a brand-new revenue stream and helps retain players who are interested in both verticals”.
Delasport CEO Oren Cohen Shwartz commented: “Partnering with an industry giant like EEG is yet another milestone in Delasport’s growing track record of successes. We are proud to be able to provide our modern sportsbook solution, boosted with player personalization and engagement tools, to a company with such vast experience.”
EEG CEO, Alex Igelman, expressed support for this view, stating: “Partnering with Delasport represents an exciting opportunity for EEG to broaden its offerings to a whole new set of players in key markets where sports betting is exceptionally popular. We are eagerly looking forward to seeing the positive impact and growth this integration brings to our brand. Delasport has been a great partner every step of the way. We feel safe in entrusting the new sportsbook branches to them and their plug and play iframe solution.”
The announcement follows Delasport’s recent partnership with Maltese operator VideoSlots. This partnership aims to strengthen the latter’s sports betting offering.
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