The Argentine Football Association (AFA) announced the signing of an agreement with European supplier SMARTSOFT for digital sponsorship of the Argentine national team. This is the first association company operating under an industry brand in Europe.
This partnership aims to bring the Argentine football team’s brand closer to its fans. This way, customers will be able to get signed jerseys, match tickets and exclusive access.
Guga Gotsiridze, Managing Partner of SmartSoft, noted the importance of merging the world of business and the world of games in the magic of Argentine football.
In addition, AFA’s Chief Commercial and Marketing Officer, Leandro Petersen, said that the European agreement is a new step in realizing AFA’s strategic vision and goal to restore our international reputation and global commercial appeal.
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