SBC Summit Tbilisi: How the Region is Evolving 

In the heart of the picturesque Tbilisi, Georgia welcomes one of the region’s most significant events in the igaming and sports betting sector — SBC Summit Tbilisi. This unique event brought together influential experts from different parts of the world to discuss current trends and strategies for the development of such a dynamic industry.

The key speakers in the  “How the region is evolving” panel were Galymzhan Duambekov, SRO of betting and lotteries of Kazakhstan, Victoria Zakrevska, Deputy Chairman of Communications of the Ukrainian Gambling Council, and Marcin Jablonski, Commercial Director of LVBET. Their wealth of experience and deep knowledge in the field of gambling attracted the attention of the participants and provided the basis for interesting and productive discussions.

The moderator was Georgy Gvenetadze, Director of Administration Management at Adjarabet. His professionalism and ability to lead a discussion with participants made it possible to make the most of the event time and create an atmosphere of openness and mutual understanding.

Speakers at SBC Summit Tbilisi emphasized their belief in the development of Eastern Europe as one of the key gambling regions on the global stage. The track highlighted key aspects of operating in various markets, including Eastern Europe. In Ukraine, despite the war unleashed by the russian federation, the government managed to achieve significant success in the fight against illegal operators and continue to bring the gambling industry out of the shadows. Gambling is now perceived as a legitimate and progressive business, and one of the most organic ways to support the development of local sports.

Entain’s recent £750 million acquisition of Poland’s STS clearly demonstrates that this market now represents a significant economic space. In light of this fact, the speakers examined in detail the legal foundations of this market. It was extremely important to emphasize that behind this business there are high-class professionals with expertise in e-commerce, IT, asset management, financial specialists and a number of other professionals occupying equally important and responsible roles.

An interesting aspect of the session was a survey that the speakers conducted to find out whether people would appreciate the benefits of a legal market. This survey focused on supporting sports, helping those suffering from gambling addiction, and empowering businesses to become an active part of the local community through their social programs and initiatives.

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