SBC Summit Tbilisi: Sports and Marketing in the Digital Age

The capital of Georgia, Tbilisi, hosted the SBC Summit, an important event in the world of gambling and betting, bringing together influential experts to discuss the pace of development of the industry.

The discussion entitled “Sports and Marketing in the Digital Age” at the SBC Summit featured David Japaridze from Setanta Sports, Vlastimir Vukadinovic from Superbet, Nika Gudushauri from Betlive and Levan Setouridze from Freefootball with Baki Lortkipanidze from SMH Global moderating the session.

The speakers noted the value of the market in Georgia from the marketing point of view. When asked how operators manage to stand out from large competitors and find new growth points in a competitive environment, speakers emphasized the importance of defining internal brand values. The key aspects are passion for sports, authenticity, determination and a modern approach, which allows them to successfully develop a sports brand in the gambling industry.

Panelists also compared Romanian and Georgian markets. Romania is represented by many operators, the market is much more competitive than in Georgia, given the presence of 21 in a country with a population of 21 million people.

Throughout this exciting event, participants not only highlighted the most important aspects of the gambling and sports betting industry, but also revealed many fascinating ideas and strategies. These discussions were part of an incredibly important step in the development of the industry. The attendees learned how companies like Setanta Sports manage to maintain its uniqueness in a competitive market, and how they turn their passion for sports into successful marketing strategies.

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