BetMGM Enters into NBA Sports Deal with Sportradar

An agreement has been signed between BetMGM and Sportradar for access to products and services based on official NBA optical tracking data.

For the first time, Sportradar will give BetMGM access to next generation products and services using NBA optical tracking data provided exclusively by the company as part of their partnership with the league.

This collaboration will provide more granular data that allows BetMGM to expand its player support markets and diversify its portfolio of express games within the same game. The company will also have the opportunity to expand its real-time betting markets.

Eduard Blonk, Chief Commercial Officer at Sportradar, commented: “We are excited that our additional products and services will unlock the potential of NBA optical tracking data for BetMGM while supporting the return on investment of our NBA partnership.”

“Sportradar data has allowed BetMGM to expand our product offerings since we first partnered with them in 2018,” — added BetMGM’s Chief Product Officer Jarrod Schwartz.

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