BETER and Kaizen Gaming Join Forces in New Partnership

BETER, a leading provider of cutting-edge sports, esports and live casino content and data, is expanding its horizons by adding Kaizen Gaming to its growing list of partners. The move, backed by global B2B iGaming marketplace Betbazar, adds another top tier operator to their portfolio.

With the signed partnership agreement, Kaizen Gaming will have full access to BETER’s esports and sports content, including the world-famous Setka Cup table tennis tournament and fan-favorite ESportsBattle tournaments. It is planned to add new disciplines in the near future.

BETER provides continuous live coverage of its sports and eSports competitions and covers over 44,000 events monthly. The platform provides up-to-date, real-time data and odds, providing a unique and immersive betting experience unmatched in the industry.

Gal Ehrlich, CEO at BETER, commented: “Kaizen Gaming, with their industry-leading brands Betano and Stoiximan, is one of the most successful operators with an internationally renowned reputation, and we are thrilled to start collaborating with their team.

“We believe that our wide range of engaging esports and sports betting content perfectly complements their existing products and will elevate their offering to the next level.”

Chuck Robinson, CRO at BETER, added: “We are absolutely delighted to welcome Kaizen Gaming to our expanding group of partners.

“Our content offering, including both sports and esports, is some of the most exciting on the market, and working with a partner that is as established as Kaizen Gaming will help us take our products to even more players than ever before. “Kaizen Gaming has a significant presence in various important international markets, and we look forward to a long and fruitful partnership.“

Christos Tzalavras, Senior Director of Sports & CX at Kaizen Gaming, noted: “Our aim at Kaizen Gaming is to provide our players with the most engaging and dynamic content available, and by partnering with BETER, we are enhancing our portfolio and our offering to all customers.

“BETER`s content is a proven hit with audiences, and we can’t wait to work closely with them and expand our partnership even further in the near future.“

Max Sevostianov, COO at BETBAZAR, also commented on the new collaboration: “We’re excited to welcome Kaizen Gaming to our growing network of partners, with the valuable support of Betbazar. This collaboration signals a significant step in redefining the iGaming landscape.“

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